The vast majority of online users are interested in your product, not just what it can do for them. Keep your product page informative and easy to understand without sacrificing its appeal.
Following these guidelines will help you optimize your product page to attract more customers:
Stay Updated with the Latest Technology and User Behavior:
As your product evolves, so will your technology team. You’ll want to keep up with the latest trends and practices in user-friendly website design and functionality. While it’s important to keep your pages current, it’s also crucial to consult with your team about your product’s design and functionality. Consistent and effective designs and functionality will ensure that your users are able to find what they’re looking for easily.
Tell Great Stories With Videos & Images
Some of the best-performing products on the internet feature visual content. Photos, GIFs, and videos work better than written content because humans are more likely to remember images than words. You may have heard that visuals are more engaging than words and that’s generally true. It all comes back to execution though; good visual content doesn’t just look nice, it feels nice too. Keep your product images at least 1280 pixels wide and at a high resolution. Using a wide image will make your content look great and give your visitors a better experience.
Avoid Off-Page SEO
Off-page SEO is a term that refers to the optimization of your product pages without also focusing on your content. These are the things you can do to improve your off-page SEO without also optimizing your product page:
Use keywords when writing your product description.
Use alt tags when your images don’t have alt tags.
Write your product description based on what your product is designed to do. Make sure your product description contains at least one keyword and alt tag.
Guide Customers to Your Other Products
Asking a customer to “check out our other products” is usually an indication that they’re interested in your other products. Customers will usually click on your product if they haven’t found what they’re looking for yet. Keep your product pages relevant and detailed so that customers are able to easily find what they’re looking for. It’s better to ask a question and receive a random answer from a customer than to have them search for your product and then receive a poor experience because of a wrong answer.
Offer Discounts, Coupons, & Deals
Although it’s always a good idea to offer discounts, coupons, & deals on your product pages, you don’t want these to be the center of your sales funnel. Don’t offer your most discounted or limited-time deals first because these will likely be removed from your site as soon as word of mouth spreads. Offer discounts at the bottom of your product pages as an afterthought, not the center piece. It’s better to have a few additional discount offers at the bottom of your product pages than to have them top-of-page.
What You Need to Do Next
Once you’ve optimized your product pages, it’s time to get creative. You can add an image or two to boost the visual appeal of your page, or encourage your visitors to click on your product. You can also create a short video to help boost its SEO value, or use an app to help boost the conversion rate for your visitors.
Keep in mind that the more you include in your product pages, the easier it will be for users to find what they’re looking for. Build a comprehensive product guide that helps your customers easily navigate to the right product, and keep them there.