Everyone dreams of becoming a pillar of the community and owning your local market. Unfortunately, that’s not always the case for everyone. Some people may have an innate ability to write or speak eloquently but lack the necessary exposure to break through that glass ceiling. SEO, as it stands today, is one of those things that undoubtedly has its advantages but isn’t always in your best interest. You can do many things with your time, money, and resources if you know where to look and who to approach for help. Hence why so many established companies invest so much time and resources into it to maintain their foothold in the digital world today.
What is SEO?
SEO stands for search engine optimization. SEO is the set of processes you can use to make your website more visible to search engines. Now, the first thing you need to understand is that there are two types of SEO: passive and active. Active SEO is the process by which you are trying to get your website to rank better on Google, so that more people will find it and click on it. Passive SEO is the practice of using techniques that Google and other search engines will ignore so that your website will not be penalized either.
How Does SEO Work?
Search engines like Google rely on us humans to find content. They crawl websites to collect information about them, like the title, the URL, and the data about the pages on the website. Google uses the title, URL, and data about the pages on the website to create a database about the website. Then, when someone types in a search term into the Google search bar, the search algorithm automatically looks for matches in the database. When it finds a match, it takes the information from the page and uses it to create a URL that the user sees in their browser. Then, the person can click on it and come to your website.
The 3 Core Components of SEO
At its core, SEO is about improving your website’s visibility to Google and other search engines. Which is why you’ll find articles and tutorials about the three core components of SEO: – Keywords – The words or phrases that you are going to use on your website to optimize it for search. You want to use the right keywords, at the right time, in the right places on your website so that Google and other search engines will find and rank you. – Title Tag – You’ve probably seen the title tag at the top of the article, which is a short description about the article. Your title tag is just as important as the rest of your article because it is what people see when they first click on the article. It’s their first impression of your article, so you want to make sure it’s perfect. – URL – The URL is how Google and other search engines get to know your website. Ideally, you want the URL to be as helpful and informative to the person as possible. This is why you want to make it as easy as possible for visitors to find what they want on your website.
How to do SEO for beginners
We could spend all day arguing whether SEO is a good thing or not, but you’re here to learn, so let’s get to it. Take a look at the following steps and see if you can break them down into smaller, easier steps for you. – Find a Keyword Research Tool – If you’re going to be doing any keyword research, you need to find a keyword research tool that you’re comfortable with. There are plenty of keyword research tools out there to choose from. – Pick Your Keywords – The next thing you need to do is pick your keywords. You’re going to use these keywords on your website to help Google and other search engines find it and rank you. – Write your Articles – Once you’ve picked your keywords, you need to write your articles. You want to use keyword research to help you choose the best phrasing and focus on the main points of your article. – Make sure your Keyword is in your article – Keyword placement is important. You want your keyword to be in the paragraph and sentence structures of your article so that the search engines can find it and rank you. – Create a Back-Link Strategy – Back-links are links from other websites to yours and help Google and other search engines find your page. – Implement a Strong social media strategy – A strong social media strategy is a big part of SEO. You want to make sure your social media accounts are being used to promote and drive traffic to your website. – Monitor your SEO progress – After you’ve done all of this, you need to monitor your progress. You want to know if your keywords are working and if you’re getting the right amount of traffic to your website.
As you can tell, SEO is a complicated process and there is no cookie cutter way to achieve it. There are countless factors at play, from competition to relevancy, and no two websites will experience the same results. Some of the factors that come into play are new algorithms created by Google that can change the way your website is ranked. You also have to take into account factors like device type and geographic location. The best way to do it is to use keyword research tools to find the keywords that your ideal customers would type into a search bar. Once you have your list of keywords, use them in your content.