What Makes Content Engaging?
Social media is fundamentally about conversations. That means you want to engage your audience, not just inform them. Engaging content is the key to capturing your audience’s attention and keeping them interested in your brand or product. As sociolinguist John Z. Smith explains, engaging content “creates a context for conversation, drawing the reader in and encouraging a reply. It’s not just a set of facts, but an invitation to talk.”
Engaging social media content can be as simple as including interesting images and gifs, or it can be quite in-depth. Similarly, a post engaging social media content should be relevant to the topic of the conversation.
Research Your Audience
You can’t create engaging social media content like a pro if you don’t know who you’re talking to. After all, if you don’t know what your target audience wants, you can’t give it to them. To figure out who you’re targeting, you first need to understand your audience. Asking questions about your target audience can help you understand their demographics better. You can find out what topics your audience frequently discusses, what their interests are, and what they find important. This will help you create relevant social media content. For example, if you sell financial services and you want to reach millennials, you can search for articles and guides to learn more about how they spend their money. You can also find out what they find important in other areas of their lives, such as health and wellness. This can help you create social media content that speaks to these topics.
Edit and Test
Once you have an idea of who you’re targeting, you can start creating engaging social media content. For example, if you sell financial services, you might create a post about how to better manage your money. This topic is relevant to many people, so it’s likely to be engaging social media content. Next, test your content to see if you’re on the right track. You can do this by asking your followers what they think of your post. You can also use social media analytics to see how people are interacting with your content. If your content is engaging, keep it up. If it’s not, revise and try again. You’ll find that social media content that is engaging with your audience is a lot easier to create than content that’s not.
Use storytelling techniques
If you want to attract new audiences and retain your current ones, you need to create engaging social media content. Social media is built on conversations, and the best way to start one is with a story. There are lots of different ways to create engaging social media content like a pro with a narrative. You can write blog posts that use first-person perspectives, create explainer videos, or create microcontent for Instagram Stories or Snapchat. The best way to create engaging social media content like a pro is to experiment and see what works best for your brand.
Create helpful content
Last, but not least, you want to create engaging social media content like a pro. You should also include helpful content in your posts on social media as often as possible. Helpful content is content that is helpful to one person but also helpful to the rest of your audience as well. For example, if you sell financial services, you might create content about the best savings strategies. This content is not only helpful to the person who sees it but also helpful to the rest of your social media audience who might be looking for ways to better manage their money. Helpful content is engaging social media content because it’s helpful to your followers.
As social media explodes in popularity and new platforms are constantly being launched, brands need to get creative with how they use these platforms to their advantage. Creating engaging social media content like a pro is the best way for brands to do this. By appealing to a particular audience and giving them what they want, brands can better engage with these audiences, which can result in more sales and better brand recognition.
Engaging social media content like a pro has never been easier. With so many platforms to choose from, there’s really no excuse for brands to fall short on what’s expected of them. The best way to create engaging social media content like a pro is to research your audience. Make note of what topics your audience is interested in discussing and try to incorporate those topics into your posts. Lastly, create engaging social media content like a pro by using storytelling techniques and creating helpful content.