The blogging world has changed. In the past, if you wanted to build an audience and get more views on your posts, you could solely rely on organic traffic. Now, with so much content out there, it’s harder than ever for readers to find your blog. Sure, some blogs that have a large following will naturally receive more visitors than others. However, that doesn’t always mean they are getting more views on their posts as well. With this in mind, here are seven tips every blogger should know about writing SEO-friendly content.
Write for your audience
There are many great bloggers out there, but who are they? Who exactly are they writing for? This is an important question to ask yourself, especially when writing your blog’s content. When you write for your audience, instead of writing for yourself, you’ll find that you have more ideas for posts and you’ll produce better content in the process. Blog for your readers, not for yourself or for the internet at large. You’ll be surprised by how much better your blog will be if you put readers first.
Use descriptive meta tags
Meta tags are important for SEO. They can help your posts show up in search results, which will increase your visibility among Google’s algorithm. However, they also have an important function when it comes to your blog’s content. Meta tags are snippets of code that you add to the beginning of your posts. They’re like a mini-description of your post that readers can see when they’re browsing through their search results. These tags help Google and other search engines understand the topic of your post and help your content show up on the pages of websites that feature these tags. Before you publish any content, you should check your tags and make sure they’re as descriptive as possible.
Create useful videos
Videos are an incredibly useful addition to your blog’s content. They’re easy to create, share, and embed. Plus, they have the potential to have a much larger reach than your typical blog posts. To ensure you’re getting the most out of your videos, try to think like a reader. What questions are you most likely to have if you were browsing through Google? What topics would you be most interested in learning more about? You’ll also want to consider adding some additional SEO value to your videos. Adding keywords and a brief description for your videos will help drive traffic and increase your SEO value.
Use images that add value to your post
Images are the glue that holds together your blog’s content. Without them, your blog would just be a bunch of words on a page. While you want to include as many images as possible in your posts, you also want to make sure they add value to your readers’ experience. As with your meta tags, you want to make sure the images you’re using have a purpose and help your post stand out from the others on the page. You don’t want your readers to see the same images over and over again.
Don’t forget about on-page SEO
As you’re putting together your blog’s content, don’t forget about the off-page SEO value of your post. This means thinking about your on-page SEO as much as the meta tags and images. You want to make sure your content is as SEO-friendly as possible. This includes your post’s length and other factors that will affect your blog’s SEO value.
Put your URL at the top of your post when you can
If you can, you should always put your URL at the top of your post when you’re done with it. Your URL is the key to driving traffic to your blog posts. It’s what Google, Bing, and other search engines use to find your content. The only way these engines will be able to find your content is if they know where to go. That’s where your URL comes in.
Bottom line
Blogging is an incredible way to get your ideas out to the world, connect with readers, and earn money. However, your content will never truly succeed if it doesn’t have an audience. Fortunately, there are many SEO-friendly tips you can follow to improve the SEO value of your content. This will help you build a larger audience and generate more traffic to your blog.
