Every website has a unique color and typography that makes it feel special. This is why you should always keep your color scheme and typeface consistent across all of your digital properties. A consistent look will make your brand more recognizable and trusted, which in turn will increase your conversion rates. But how do you know what colors to choose? Read on for some insider advice.
Google’s Colour Coding System
If you’re looking to create a warm and welcoming online experience, you’ll want to choose warm colours that are more red and orange. Warm colours are more inviting, while cool colours are more likely to inspire calm. If you’re looking to create a serious and professional online experience, you’ll want to choose more neutral colours that are more blue and grey. Neutral colours are more likely to inspire confidence and trust. There are also certain best practices you can follow when choosing colours for your brand. For example, you should avoid using a colour that is the same across all of your digital properties. This can cause confusion and clutter your brand’s image.
How To Choose The Right Colors
Beyond a warm and cool theme, there are many other things to consider when picking colours for your website. A good colour scheme is important, but also choosing the right colours that complement each other and your message is equally as important. Here are a few things to consider when choosing a colour scheme for your website. – What is the purpose of your website? When thinking about this, you can use the colours of your logo, product photos, and even your on-page text to help guide you. – What is your target market’s preferred colour? Depending on where you are marketing your product and website, you may want to consider the preferences of your audience. – What theme colours do your competitors choose? Through research, you can learn what colours other brands choose for their logos and websites. You can then incorporate some of these themes into your colour palette. – What colours complement each other? When looking at the different shades of a single colour, you can often see how it complements other colours. For example, a purple website can often be complemented by orange and red accents, whereas a blue website can often be complemented by yellow.
Be Clear: Use Colour to Help People Understand Your Message
A good colour scheme not only helps you pick the right colours for your branding, but also the right colours to help your message stand out. A combination of warm and cool colours can enhance the readability of your text by making it easier to see and read. A warm colour palette will increase the contrast between the text and the background, while a cool colour palette will do the opposite. Using a combination of these two colour schemes can also help with readability, as well as making your brand more memorable and trustworthy.
Choose Your Website’s Colour Scheme With Care
Once you’ve picked your colour scheme, you’ll want to start thinking about the typography you’ll be using. Depending on your website’s content, certain colour schemes may work best. For example, for a website about fashion, you may want to keep the colour scheme blue and purple, as these colours pair beautifully with the palettes of most fashion brands. Next, you’ll want to think about how many types of fonts you’ll be using. For example, you may want to keep the primary font on your website relatively simple and easy to read. If you have a more complex message, you may want to use a deeper font to help it stand out. Similarly, you may also want to add a few eye-catching subheadings to help break up the text and guide visitors through your content.
Test, test, test!
As with many other aspects of digital marketing, it’s important to test the effects of a certain colour scheme and font styles before making a full-time commitment. This can help you identify which colour scheme and font styles work best for your brand and content. There are various tools you can use to test the colour scheme and font styles for your website. For example, Google has a helpful colour selector that can help you pick the right colour for your logo and website. Similarly, there are also many third-party testing tools that you can use to test your website’s design, colour scheme, and font styles.
Don’t Stop There: Expand the Color palette to Bring in More Contrast
While you should always try to keep your colour scheme consistent across all of your digital properties, you should try to expand the colour palette you use to bring in more contrast. For example, if you keep your colour scheme consistent across your website and marketing materials, you may want to expand the colour palette to include more contrast. You may also want to add a contrasting accent colour to help pull everything together. You can also add a strong accent colour to help break up the monotony of a light colour palette. For example, if your website is mostly blue, you may want to add a red accent colour to help break up the palette and add some contrast. A strong accent colour can also help you accentuate your brand’s values and personality in a way that a single colour cannot. For example, if you’re selling a product that’s eco-friendly, you may want to add a strong orange accent colour to help bring out the eco-conscious message at the core of your business.
Choosing the right colours and typography for your brand is the first step to making your website more engaging. A warm colour scheme and simple font styles, like those used in most blogs and personal websites, are usually the easiest to read and understand. Next, you can try to expand the colour palette to add more contrast, while also incorporating a contrasting accent colour to break up the monotony of a single colour. These measures, while they may seem small, can make a big difference in the amount of engagement you receive from your website.