Shopping carts have never been more important — or moreenburgers. No matter how much you love your online store, it’ll only be a matter of time before your customers start to feel the same way. But with new products, shipping costs, and order processing time all pushing toward one goal — completing orders in the fastest and most efficient way possible — your customers are going to have to get used to waiting longer. The best way to cut back on shopping cart abandonment? Reduce the abandonment rate by making sure empty shopping carts don’t stay empty so long.
In this article, you’ll learn:
What causes shopping cart abandonment?
As you’re well aware, there are a few common reasons customers abandon their carts. The biggest one is illness or medical conditions. According to a study, up to 26% of people feel sick or unwell during their shopping trips. So, it’s important to keep that cart well-stocked with toiletries and other medications. While other reasons include:
- Products not being available in a size or color customers need
- Shoe problems or wear and tear on the customer’s feet
- Bad weather or unsafe route home
- Not finding what customers are looking for
How to reduce shopping cart abandonment
Here are a few ways you can reduce shopping cart abandonment and improve your shop performance:
Stock More Products – The number-one reason customers abandon their carts is due to a lack of available products. By adding new products to your online store regularly, you’ll be able to keep your cart populated with customers’ needs.
Add New Products at Different Times of the Day – By adding new products at different times of the day, you’ll be able to keep your cart populated longer. Customers will feel less stressed since they won’t have as much competition when deciding on a product.
Make Your WebsitesInteractive – By making your online store interactive, you’ll be able to encourage even more customer interaction. This will also help you earn more frequent buyer dollars.
The top 10 reasons shoppers abandon their carts
Shopping Cart Abandonment: Top 10 Reasons Why Customers Abandon Their Cartes
In addition to the reasons above, here are the top 10 reasons shoppers abandon their carts:
- Not Knowing How to Order – Some customers may struggle with ordering online. This can be due to a number of reasons, but the main one is time. There’s nothing worse than trying on multiple items in your closet before deciding on the perfect fit. The same goes for online shopping. Customers who struggle to order online may end up leaving the website and going to a store to make the purchase.
- Not Fulfilling the Shopping Cart Item – Some customers may not be satisfied with the products they order from your online store. If you receive complaints about this regularly, it may be a sign that your customers are fraudsters or just plain old shop floor rejects.
- Lost or Stolen Products – Shoppers often lose their shopping carts or forget to take them with them when they go out of the store. It happens, and it’s frustrating. But it happens even more when the product is the most recent version and you haven’t received a replacement yet.
- Overpayment – Many customers feel uncomfortable paying more for a product than what it’s listed for. When you overcharge for items, it’s not just the price that people will complain about. It’s also the service fee you charge for every order.
A few tips for keeping your cart populated
Customers often feel pressure to buy now — before they understand what the item really is or how much it costs. It’s human nature to be quick and impulse-driven, which is why it’s important to take the time to explain item details to your customers. Here are a few things you can do to prevent customer shopping carts from becoming empty:
- Put a Message on the Cart – If you know customers will feel pressure to buy immediately, put a note on their cart that explains the item’s features, benefits, and costs in plain language. This will help your customers feel less stressed and frustrated when they’re trying on the product.
- Let Customers Take a Test Drive – If you have a large selection of different items to choose from, try letting customers take a test drive before they buy. This way, you’ll be able to make sure they like what they’re trying on before they buy it.
- Don’t Make Quick Decisions – One of the reasons customers often shop online is because they don’t feel like they have to make a quick decision. But remember, this is really important. Your customers expect you to make quick decisions, and you need to take the time to choose the best option for them.
Conclusion
Shopping carts have never been more important — or moreenburgers. No matter how much you love your online store, it’ll only be a matter of time before your customers start to feel the same way. But with new products, shipping costs, and order processing time all pushing toward one goal — completing orders in the fastest and most efficient way possible — your customers are going to have to get used to waiting longer. The best way to cut back on shopping cart abandonment? Reduce the abandonment rate by making sure empty shopping carts don’t stay empty so long.
